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Workshop in partnership with PFR - Pricing and Business Models and Collaboration with Doctors

PFR has asked for support in organising two workshops for start-ups as part of their Pioneer School and Healthcare Investment Hub programmes.

The workshop aimed to develop participants' skills in key areas such as creating effective pricing strategies, building business models and working effectively with doctors, which is essential for medical and technology startups.

PFT x MII
The aim of the Medical Innovation Institute (MII) was to run interactive workshops to help start-ups:
  • Understand the fundamentals and pricing strategies for health products, and implement them in their projects.
  • Develop effective business models for growing medical start-ups.
  • Learn how to establish and develop long-term partnerships with doctors, taking into account their needs and challenges.

Project implementation

The workshops within the Pioneers School - Pricing Strategy were held according to the following agenda:

Introduction to the basics of pricing (including cost-plus, value-based and subscription strategies).

Group exercises to create a pricing strategy for their own products.

Team presentations and feedback from MII experts on selected strategies.

Key themes:

How pricing influences purchasing decisions in the health sector.

Pricing as a tool to build the market value of a product.

Health Investment Hub workshop - Collaborating with Doctors and Business Models took place according to the following agenda:

Workshop I - Working with Doctors:

Understanding doctors' needs, building partnerships and best practice.

Examples of successful collaborations with doctors and analysis of their impact on the market success of products.

Workshop II - Business Models:

Introduction to Biotech, MedTech and HealthTech business models.

Case studies demonstrating business scaling and international expansion strategies.

Results
  • As a result of the workshop, participants not only increased their knowledge of pricing strategies and business models, but also gained tools for effective collaboration with doctors. Participants appreciated the practical approach and interactivity of the workshop, which allowed them to test new solutions on an ongoing basis.

Key findings and recommendations

The workshop showed that it is crucial for medical startups to understand that:

Introduction to the basics of pricing (including cost-plus, value-based and subscription strategies).

Group exercises to create a pricing strategy for their own products.

Team presentations and feedback from MII experts on selected strategies.

Customer comments

Jarek Chojecki, Manager at PFR, emphasised:

"MII provided us with a workshop that not only brought tremendous content value, but also inspired our participants to rethink their business strategies. Jakub Chwiećko combined theory and practice in a professional way, and the feedback the participants received was extremely valuable for the development of their projects."

PFT x MII