The client's startup, which is in the product development phase, asked us to help develop a research pathway to demonstrate the value of the product in the market. The aim of the project is to conduct a survey to identify the key aspects and benefits of the product, as well as to obtain feedback from potential users.
Preparation of the Market Study: Development of a research questionnaire or other survey instruments. Selection of appropriate research methods. Assistance in the organisation of the medical centre carrying out the survey
Support in the implementation of the survey: Conducting a survey with a representative sample of potential users. Collection of data on product users' perceptions, needs and preferences
Performance Analysis: Processing of collected data, identification of patterns and trends
Analysis of user opinion in the value the product delivers. Development of a report summarising the results of the survey. Presentation of key findings and recommendations for further product development
